Our partner

The story of Forever began in 1978 in Scottsdale, Arizona.

Forever Living Products is based on the dream of one man: Rex Maughan.

His passion: helping people become healthy, mentally, physically, and financially.

Financially, everyone has the opportunity to become a Forever Business Owner and earn income from it.

Mission and Passion

By now, Rex's passion is shared with millions of people worldwide. Forever is currently active in more than 140 countries and distributes over one hundred high-quality Aloe Vera drinks, personal care, wellness, and cosmetic products.

Moreover, the range has been expanded with unique bee products and a large number of dietary supplements.

The business model, with financial opportunities for our Forever Business Owners, has also proven to be a great success since its inception.

Solid and healthy company

Naturally, you find it important to work with a solid and financially healthy company. Below is a list of some important facts.

• Founded in 1978 and now active in 140 countries
• Headquarters in Arizona (USA)
• Grows, produces, and distributes high-quality and pure Aloe Vera products
• Is the world's largest grower of Aloe Vera
• Owns its own fields, production facilities, and distribution centers
• Social family business where people come first
• Is one of the largest network marketing companies worldwide
• Debt-free and not listed
• Careful handling of the environment is central.
• Contributes to charities through the Rex Maughan Forever Giving Foundation.

World market leader in Aloe Vera

Forever has over 100 products, where

Aloe Vera is the main base ingredient.

The products can be divided into the categories below:

• Aloe Vera drinks
• Dietary supplements
• Weight management
• Sports products
• Personal care
• Skincare
• Facial care
• Bee products

But nothing beats personal experience! Try the products yourself and discover the potential.

Benelux Support Office

The headquarters for the Benelux is located in Baarn. Forever is active in more than 140 countries worldwide.

That number is still growing, and that has everything to do with our passion and commitment to contribute to the well-being of others with our products and business model.

The support office in Baarn can be visited at any time.



You are very welcome!

Forever Direct Distribution Center

From the Forever Direct distribution center, with an area of no less than 17,000 m², over 4,000 orders are shipped daily to people throughout Europe, the Middle East, and parts of Africa.

The state-of-the-art facilities are just as impressive as during the opening in 2013, but it is the people who make it special.

Approximately 300 employees, 100 of whom are from sheltered workshops, work to turn every package into a masterpiece.

They are just as proud of their work as we are of them!