Mission & Passion

Rex's passion is now shared by millions of people worldwide. Forever is now active in over 140 countries and distributes more than one hundred high-quality aloe vera drinks, personal care, wellness, and cosmetic products.

In addition, the range has been expanded with unique bee products and a large number of nutritional supplements.

The business model – with financial options for our Forever Business Owners – has also proven to be a great success since its inception.

Solid and healthy company

Of course, you value working with a solid and financially sound company. Here are some key facts.

• Founded in 1978 and now active in 140 countries
• Headquarters in Arizona (USA)
• Grows, produces and distributes high-quality and pure aloe vera products
• Is the world's largest grower of aloe vera
• Owns own fields, production facilities and distribution centers
• Social family business where people are central
• Belongs to the largest network marketing companies worldwide
• Careful handling of the environment is central
• Contributes to charities through the Rex Maughan Forever Giving Foundation.

World market leader Aloe Vera

Forever offers over 100 products, all featuring aloe vera as their primary ingredient. The products are divided into the following categories:

• Aloe Vera drinks
• Nutritional supplements
• Weight management
• Sports products
• Personal care
• Skin care
• Facial care
• Bee products

But nothing beats firsthand experience! Try the products yourself and discover their potential.

Benelux Support Office

The Benelux headquarters is located in Baarn. Forever operates in more than 140 countries worldwide.

That number continues to grow and that has everything to do with our passion and commitment to contribute to the well-being of others with our products and our revenue model.

The support office in Baarn can always be visited.

You are very welcome!



Forever Direct

From the Forever Direct distribution centre, with a surface area of no less than 17,000 m², more than 4,000 orders are shipped every day to people throughout Europe, the Middle East and parts of Africa.

The state-of-the-art facilities are still as impressive as they were when they opened in 2013, but it's the people who make it special.

Approximately 300 employees, 100 of whom are from social employment, work to turn each package into a masterpiece.

They are as proud of their work as we are of them!

Forever Business Owners

Forever works with Forever Business Owners (FBOs), independent entrepreneurs who have chosen the freedom to work the way they want.

With the best products, enthusiastic people and a unique revenue model.

They are happy to share the products and income opportunities and are ready to answer any questions you may have.

FBOs are trained and possess extensive knowledge. They are all enthusiastic users of the products and speak from personal experience.

They provide the right support and a personal approach. They are also authorized to offer the 30-day satisfaction guarantee and are supported by the Forever Benelux headquarters in Baarn, the Netherlands.

This guarantees you reliability and the best service!